First, this is the Rocket Watts thread so not sure why Baylor/Beverly are at the front of your discussion. Second, Michigan hasn’t offered Beverly. Baylor offered him a year ago and @BP3 outlined a lot of the reasons why Baylor/X are strong in his recruitment in this post
2019 - G - Harlond Beverly (Target)
Again, no one is disputing Michigan’s track record for drafted players over the last few years. Just the idea that because of those drafted players, anyone would be crazy to not go to Michigan. There can be a near-infinite list of things that go into the decision making process.
Maybe a player’s mom or a player is more comfortable with a certain head coach or assistant coach. Maybe an assistant coach has a deep bond to a player’s HS or AAU coach that establishes a level of trust that others can’t get to. Maybe 70 degree winters sound better than 15 degree winters. Etc. etc.