Right, Kenny is employing a rhetorical tautology – attempting to prove something by stating the same thing twice, in slightly different ways. It often reflects a lack of evidence.
There probably is a benefit in some recruitments of being a kid’s first offer, getting that “they believed in me when nobody else did” advantage. But the idea that this translates to calling top 10 players to gauge their interest is dubious. Is Kentucky is getting top 10 kids primarily because they are contacting them before other schools. Is JB going to out-Cal Calipari all of a sudden by calling earlier?
If JB gets an official visit, that’s pretty much all he can ask for. And his different approach does appear to appeal to some players and their families.