Yeah they are. 30% is a lot to give up especially when they already have VC backing taking up equity.
I don’t blame them for not accepting 30% and Cuban/Hart make it clear that they would not counter at all. Tough position to be in.
All that said every so often I get the feeling that someone goes on shark tank with no intention to actually accept a deal, they just want visibility for their company. I’m not saying that is what happened here but I got those vibes