A kid like Williamson would get a pretty penny from endorsers while playing in the G-League. He has more followers on social media than most NBA players. Maybe having a high profile person like him in the league would draw more viewers and draw more fans to games (it definitely would, especially the highlight tape viewers). My guess is Bazley will get some type of endorsement contract that will be very low level but will put some cash in his hands and will be very sneaker company friendly (a lot of European prospects that these types of deals).
Here’s what I like about the G-League. Players learn to be on their own. They learn the NBA lifestyle, they learn how to handle money, they learn who they can actually count on in their “circle,” they learn that not everything is given to them on a daily basis, and they play against actual pros every day in practice or games. Practicing and playing against pros will develop the kids way more than playing in college. There are no time restrictions at all in the pros. Most of their players will get a reality check, which is what most of them (and their inner circle) need.
What I don’t like is what many people have said, how will the coaching staff/organization plan their development? Will strength coaches be working with them throughout the season (I have no idea on this one)? If this becomes a trend, does the G-League/NBA create free agent teams? I have to think this will happen soon because almost every team in the league has their own affiliate.