I think this is pretty typical for Beilein. He has a small group he offers early and if they don't bite, he then starts scouting new prospects. Guys like Stauskas and Hardaway were not plan A but when others waited, they moved on. This year Ryan is taking his time and UM may not lead and Bieniemy won't visit until later, so they need to get in on other 2Gs. At forward Hunter and Johns are taking their time so they get in on Nance and Iggy.
Even when Beilein has decided to wait on one guy like Winston, he's still looked at a bunch of guys at that position in the meantime. You can also look at Livers who they started recruiting harder last summer even though they were still after Kyle Young.