Football recruiting is so different than basketball recruiting. Beilein is not Harbaugh and never or ever will be Harbaugh.
I'll give you an interesting Beilein story from his days at LeMoyne and Canisius. He recruited Darrell Barley while at LeMoyne but couldn't get him into school even though Beilein thought he was a very good player. He told Darrell that he had to stop recruiting him. After the season was over, Beilein got the Canisius job. His first phone call was to Barley. He wanted him at Canisius. Barley was extremely confused because he couldn't get in to LeMoyne but now Beilein wanted him at a D1 school. Barley ended up at Canisius and became one of their better players of all time.
He is generally up front and honest with the kids and their families, while most coaches skirt the truth. That has cost him many recruits including a few kids that have wanted to verbally commit to his program.
He has a different way of doing things and always had. I almost compare him to a "basketball rainman" for his dealings with how practices are run, how he prepares, and how he recruits. He isn't for everybody and not everyone is for him.