First off, I said he's starting to act "a little" like a prima donna. I don't think he is one or is arrogant at all. He seems very very smart and well educated by all accounts. My point is I think he is starting to get a little of that in him with this process and waiting.
Secondly, even if he is very educated and well spoken, doesn't mean he isn't BSing a little bit through all this. This doesn't just go for Bamba, but for anyone, don't tell me academics are important and list Kentucky as one of your final schools. So no academics aren't, otherwise you head straight to Duke if you want the school with best academics and the best team. Certainly can see Texas or Michigan too but not Kentucky.
That's why overall and in JUST MY OPINION he doesn't really know what he wants and I don't truly feel he overly cares. He's eyeing the NBA and college is just a minor stepping stone to it. When you're this talented and can be a top 5 pick, heck yeah go this route! 100%! Doesn't mean there's not some ego in him.